//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"India"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Cooper, Holly B."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
India
Firm performance
2
Advertising industry
1
Artificial intelligence
1
BRICS
1
Brand
1
Brand image
1
Brand management
1
Character archetypes
1
Consumer behaviour
1
Corporate culture
1
Creativity
1
Developing countries
1
Engagement marketing
1
Entwicklungsländer
1
Firm efficiency
1
Heroism
1
Indien
1
Konsumentenverhalten
1
Kreativität
1
Learning
1
Learning process
1
Lernen
1
Lernprozess
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing method
1
Marketing metrics
1
Marketing research
1
Mythology
1
Narrative Methode
1
Narrative method
1
Performance measurement
1
Performance-Messung
1
Secondary data analysis
1
South Africa
1
Storytelling
1
Südafrika
1
Text mining10-k reports
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Cooper, Holly B.
1
Ewing, Michael
1
Jayasinghe, Laknath
1
Struweg, Ilse
1
Wait, Marius
1
Published in...
All
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing communication education in developing countries : post-pandemic insights from India and South Africa
Cooper, Holly B.
;
Ewing, Michael
;
Jayasinghe, Laknath
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 242-264
Persistent link: https://www.econbiz.de/10014529356
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->