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India
Consumer behaviour
6
Konsumentenverhalten
6
Betriebliche Wertschöpfung
3
Customer integration
3
Indien
3
Kundenintegration
3
Value creation
3
Consumer need for uniqueness
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Customer value
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Emerging economies
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Kundenwert
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Masstige
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Schwellenländer
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Value co-creation
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AHP-Verfahren
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Acculturation
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Air transport
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Attention to Social Comparison Information (ATSCI)
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Aviation industry
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B-to-B-Marketing
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B2B
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Bandwagon luxury.
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Brand management
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Business-to-business marketing
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Clean India Mission
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Consumer Behavior
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Consumer Culture Theory
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Consumer Ethnocentrism (CE)
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Consumption Values
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Consumption theory
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Corporate culture
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Customer susceptibility to interpersonal influence
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Saha, Victor
3
Das, Manish
2
Balaji, M. S.
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Goyal, Praveen
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Journal of nonprofit & public sector marketing
1
South Asian journal of management : SAJM
1
The journal of product & brand management
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ECONIS (ZBW)
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"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
2
How co-creation drives the success of public service initiatives? : a case-study based analysis
Saha, Victor
;
Goyal, Praveen
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
3
,
pp. 286-306
Persistent link: https://www.econbiz.de/10012623632
Saved in:
3
A study on consumer ethnocentrism and social comparison in rural India : implications for marketing strategy
Das, Manish
;
Saha, Victor
- In:
South Asian journal of management : SAJM
24
(
2017
)
1
,
pp. 141-164
Persistent link: https://www.econbiz.de/10011740911
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