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Consumer behaviour
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CNFU
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Consumers' need for uniqueness (CNFU)
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Indien
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consumer need for uniqueness
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Anand, S. Joseph Jeya
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Ashok, D.
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Harikrishnan, K.
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International journal of Indian culture and business management : IJICBM
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International journal of business excellence
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ECONIS (ZBW)
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Who am I? : determinants of young consumer need for uniqueness in India
Gupta, Vineet
;
Gupta, Gaurav
- In:
International journal of Indian culture and business …
24
(
2021
)
3
,
pp. 368-385
Persistent link: https://www.econbiz.de/10012799053
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2
A study on psychological modelling of market maven for marketing operations with special reference to Indian market
Harikrishnan, K.
;
Ashok, D.
;
Dominic, P. D. D.
;
Anand, …
- In:
International journal of business excellence
7
(
2014
)
4
,
pp. 473-498
Persistent link: https://www.econbiz.de/10011296475
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