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Search: subject:"Testimonial"
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India
Celebrity endorsement
808
Celebrity-Werbung
808
Advertising effects
442
Werbewirkung
442
Consumer behaviour
303
Konsumentenverhalten
303
Markenimage
222
Brand image
218
Brand management
209
Markenführung
209
Werbung
126
Advertising
122
Athletes
95
Sportler
95
Social Web
93
Social web
93
Brand
71
Markenartikel
70
Credibility
64
Glaubwürdigkeit
63
Internet marketing
62
Online-Marketing
62
USA
59
United States
58
celebrity endorsement
58
Indien
51
Sportmarketing
43
Sports marketing
43
Beziehungsmarketing
36
Relationship marketing
36
Deutschland
30
Germany
30
Marketing management
29
Marketingmanagement
29
celebrity
27
China
25
Artists
23
Künstler
23
Reputation
23
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Undetermined
23
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3
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Article
40
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10
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36
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36
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4
Book section
4
Arbeitspapier
1
Case study
1
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Graue Literatur
1
Non-commercial literature
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1
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English
50
Author
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Roy, Subhadip
10
Jain, Varsha
4
Sahay, Arvind
3
Abhishek
2
Agnihotri, Arpita
2
Bailey, Ainsworth Anthony
2
Bhattacharya, Saurabh
2
Dutta, Kirti
2
Mishrab, Aditya Shankar
2
Pansari, Anita
2
Parayitam, Satyanarayana
2
Patra, Supriyo
2
Rao, Vijayendra
2
Singh, Swati
2
Agarwal, Bhawna
1
Agarwal, Parmesh
1
Aggarwal-Gupta, Meenakshi
1
Bagdare, Shilpa
1
Banerjee, Neelotpaul
1
Banerjee, Saikat
1
Bharucha, Jehangir
1
Bhaskaran, Suku
1
Biswas, Abhijit
1
Biswas, Somdutta
1
Caldwell, Niall
1
Chaddha, Priyanka
1
Chakraborty, Swagata
1
Chaudhuri, Bibek Ray
1
Chaudhuri, Saswati
1
Chauhan, Vilas Zilu
1
Dang, Priya Jha
1
Dasgupta, Tanmoy
1
Dass, Sumanjit
1
Daswani, Aarzoo
1
Datta, Saroj
1
Datta, Saroj Kumar
1
Deeksha Singh
1
Duraipandian, Israel
1
Gaur, Sanjaya Singh
1
Guha, Abhijit
1
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World Bank / Development Research Group / Poverty and Human Resources
1
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Asia-Pacific journal of business administration
2
International journal of Indian culture and business management
2
Journal of global marketing
2
Psychology & marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Arts and the market : AAM
1
Arts marketing : an international journal ; AM
1
Asia-Pacific journal of management research and innovation
1
Asian African journal of economics and econometrics
1
Branding and sustainable competitive advantage : building virtual presence
1
Ethical branding and marketing : cases and lessons
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Global business review
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of economics and business research
1
International journal of management practice : IJMP
1
International journal of sports marketing & sponsorship
1
International journal of value chain management : IJVCM
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Manthan : journal of commerce and management
1
Marketing letters : a journal of research in marketing
1
Paradigm : the journal of Institute of Management Technology
1
Policy research working paper
1
Qualitative market research : an international journal
1
South Asian journal of management : SAJM
1
Storming the global business : rise of the Asian tigers
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
1
Working paper / Indian Institute of Management, Ahmedabad
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
50
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50
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1
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
2
The contemporary film public relations' ecosystem in India : from stars to stories
Ramesh, Aishwarya
;
Jaggi, Ruchi Kher
- In:
International journal of Indian culture and business …
25
(
2022
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10012940083
Saved in:
3
An analysis of celebrity repositioning through reality television
Kabra, Shradha
;
Dass, Sumanjit
;
Popli, Sapna
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10012879087
Saved in:
4
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
5
Do celebrities influence urban and rural bottom of the pyramid consumers? : a comparative study-based approach
Panda, Debadrita
;
Dasgupta, Tanmoy
- In:
International journal of management practice : IJMP
15
(
2022
)
6
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013415145
Saved in:
6
Endorsement effectiveness of celebrities versus social media influencers in the materialistic cultural environment of India
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 280-302
Persistent link: https://www.econbiz.de/10012515190
Saved in:
7
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
8
Perceptions of consumers about celebrity endorsements : a study with reference to Kolkata
Chaudhuri, Saswati
;
Agarwal, Parmesh
- In:
Manthan : journal of commerce and management
8
(
2021
)
2
,
pp. 122-136
Persistent link: https://www.econbiz.de/10013191815
Saved in:
9
Moderating role of education and gender on the effects of celebrity endorsement on strength, uniqueness, and favourability in brand association: evidence from India
Saini, Aarti
;
Parayitam, Satyanarayana
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
4
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012586865
Saved in:
10
Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India
Parayitam, Satyanarayana
;
Kakumani, Lavanyalatha
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 521-540
Persistent link: https://www.econbiz.de/10012483488
Saved in:
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