//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"India"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"masstige"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
India
Consumer behaviour
39
Konsumentenverhalten
38
Brand management
29
Markenführung
28
Brand image
22
Markenimage
22
Luxury goods
18
Luxusgüter
18
Brand
15
Markenartikel
15
Masstige
13
masstige
11
Masstige marketing
7
Beziehungsmarketing
6
Relationship marketing
6
mass prestige
6
Satisfaction
5
Zufriedenheit
5
Emerging economies
4
Indien
4
Luxury
4
Mass prestige
4
Measurement
4
Messung
4
Schwellenländer
4
luxury
4
masstige brands
4
Brand equity
3
Brand loyalty
3
Co-branding
3
Markentreue
3
Marketing management
3
Marketingmanagement
3
National culture
3
Nationalkultur
3
Personality psychology
3
Persönlichkeitspsychologie
3
brand equity
3
brand happiness
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Adil, Mohd
1
Baber, Prerana
1
Baber, Ruturaj
1
Balaji, M. S.
1
Das, Manish
1
Dash, Ganesh
1
Goyal, Anita
1
Kaurav, Rahul Pratap Singh
1
Sadiq, Mohd
1
Saha, Victor
1
Shahid, Shadma
1
Upadhyay, Yogesh
1
more ...
less ...
Published in...
All
International journal of business and emerging markets : IJBEM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why do consumers consume
masstige
products? : a cross-cultural investigation through the lens of self-determination theory
Shahid, Shadma
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460868
Saved in:
2
"Standing out" and "fitting in" : understanding inspiration value of
masstige
in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
3
Consumer perceived associations of
masstige
brands : an Indian perspective
Goyal, Anita
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 399-416
Persistent link: https://www.econbiz.de/10012440344
Saved in:
4
Application of "
masstige
" theory and approaches for the marketing of smartphone brands in India
Baber, Ruturaj
;
Upadhyay, Yogesh
;
Kaurav, Rahul Pratap Singh
- In:
International journal of business and emerging markets …
12
(
2020
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10012505334
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->