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~subject:"India"
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Search: subject_exact:"Brand equity"
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India
Brand equity
890
Brand image
706
Markenimage
690
Brand management
684
Markenführung
648
Consumer behaviour
476
Konsumentenverhalten
437
brand equity
391
Markenwert
354
Brand
252
Markenartikel
238
Relationship marketing
186
Beziehungsmarketing
182
Brand Equity
107
Social Web
92
Social web
92
Internet marketing
86
Online-Marketing
86
Customer satisfaction
77
Markenpolitik
75
Marketingmanagement
75
Brand loyalty
72
Marketing management
70
Deutschland
65
Marketing
65
Kundenzufriedenheit
64
Brands
62
Germany
62
Corporate social responsibility
53
Corporate Social Responsibility
47
Messung
46
Store brand
46
Handelsmarke
44
Measurement
44
Theorie
44
Theory
44
Service quality
43
Dienstleistungsqualität
42
Retail trade
40
Brand awareness
39
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Online availability
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Undetermined
23
Free
2
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Article
33
Type of publication (narrower categories)
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Article in journal
24
Aufsatz in Zeitschrift
24
research-article
4
Aufsatz im Buch
3
Book section
3
review
1
Language
All
English
32
Undetermined
1
Author
All
Khan, Bilal Mustafa
3
Dash, Satyabhusan
2
Datta, Saroj Kumar
2
Mishra, Prashant
2
Nath Sanyal, Shamindra
2
Singh, Anupam
2
Verma, Priyanka
2
Abid, Rizwana
1
Agrawal, Bhawna
1
Agyeiwaa, Owusu Esther
1
Ahakwa, Isaac
1
Ahmad, Amna
1
Ahmad, Anees
1
Alam, Md. Nur
1
Alwi, Sharifah
1
Bakshi, Madhupa
1
Bhat, Savita
1
Chakraborty, Uttam
1
Chandra Purwar, Prem
1
Chatterjee, Saurav
1
Cobbinah, Benjamin Blandful
1
Cuong Hung Pham
1
Dam Tri Cuong
1
Dwivedi, Abhishek
1
Gulla, Anju
1
Gupta, Amit
1
Hasan, Syed Shamim
1
Heinberg, Martin
1
Husain, Rehan
1
Jaiswal, Anand Kumar
1
Kavida, V.
1
Khan, Saima
1
Khandai, Sujata
1
Khattak, Aamir
1
Kim, Youn‐Kyung
1
Kothari, Dhwani
1
Kumar, Archana
1
Kumar, Ramesh J.
1
Kumar, Ravi Shekhar
1
Kumar, S. Ramesh
1
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Asia Pacific Journal of Marketing and Logistics
2
IIMB management review
2
International journal of business innovation and research
2
African journal of business and economic research : AJBER
1
Asian Academy of Management journal : AAMJ
1
Asian Case Research Journal (ACRJ)
1
Brand management in emerging markets : theories and practice
1
Cogent business & management
1
Global business and organizational excellence : GBOE
1
Global business review
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of export marketing : IJExportM
1
International journal of intelligent enterprise
1
International journal of internet marketing and advertising : IJIMA
1
Inventi impact: retailing & consumer services
1
Journal for global business advancement : JGBA
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of Product & Brand Management
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing Intelligence & Planning
1
Marketing i menedžment innovacij : m&mi
1
Marketing intelligence & planning
1
Research handbook of marketing in emerging economies
1
Society and business review
1
Start-up enterprises and contemporary innovation strategies in the global marketplace
1
Vietnam's socio-economic development : a social science review
1
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Source
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ECONIS (ZBW)
27
Other ZBW resources
5
RePEc
1
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