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Indien
Advertising effects
4
Celebrity endorsement
4
Celebrity-Werbung
4
Werbewirkung
4
Advertising
3
Brand management
3
Consumer behaviour
3
Credibility
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Glaubwürdigkeit
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Konsumentenverhalten
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Markenführung
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Werbung
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Artificial Neural Networks (ANNs)
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Brand image
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Cointegration
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Estimation
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Estimation theory
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Forecasting model
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India
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Knowledge Management System (KMS)
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Knowledge management
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Kointegration
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Markenimage
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Neural networks
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Neuronale Netze
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Prognoseverfahren
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Schätztheorie
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Schätzung
2
Wissensmanagement
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Agriculture
1
Analysis of variance
1
Beziehungsmarketing
1
Brand credibility
1
Brand equity
1
Celebrity
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Celebrity credibility
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Celebrity credibility scale
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Celebrity worship
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Co-integration
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Banerjee, Neelotpaul
2
Siddhanta, Somroop
1
Singh, Ramendra Pratap
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Global business review
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
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2
An empirical investigation on the impact of marketing communication expenditure on firms' profitability : evidence from India
Banerjee, Neelotpaul
;
Siddhanta, Somroop
- In:
Global business review
16
(
2015
)
4
,
pp. 609-622
Persistent link: https://www.econbiz.de/10011409493
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