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Indien
Consumer behaviour
68
Konsumentenverhalten
68
Need for uniqueness
47
need for uniqueness
27
Brand management
23
Markenführung
23
Brand image
21
Markenimage
21
Luxury goods
16
Luxusgüter
15
Beziehungsmarketing
11
Brand
11
Relationship marketing
11
Personality psychology
10
Persönlichkeitspsychologie
10
Markenartikel
9
Viral marketing
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Virales Marketing
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Social Web
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Social web
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Online retailing
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Online-Handel
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Jugendliche
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Status consumption
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Youth
6
China
5
Emotion
5
Fashion
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Internet marketing
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Mode
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Online-Marketing
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Consumer need for uniqueness
4
Customer satisfaction
4
India
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Innovation
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Kundenzufriedenheit
4
Perception
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Self-congruity
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Anand, S. Joseph Jeya
1
Ashok, D.
1
Balaji, M. S.
1
Das, Manish
1
Dey, Banasree
1
Dominic, P. D. D.
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Gupta, Gaurav
1
Gupta, Vineet
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Harikrishnan, K.
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International journal of Indian culture and business management : IJICBM
2
International journal of business excellence
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
2
Who am I? : determinants of young consumer
need
for
uniqueness
in India
Gupta, Vineet
;
Gupta, Gaurav
- In:
International journal of Indian culture and business …
24
(
2021
)
3
,
pp. 368-385
Persistent link: https://www.econbiz.de/10012799053
Saved in:
3
Antecedents of
need
for
uniqueness
: a study of adolescents in India
Mathew, Jones
;
Dey, Banasree
- In:
International journal of Indian culture and business …
21
(
2020
)
1
,
pp. 25-44
Persistent link: https://www.econbiz.de/10012284759
Saved in:
4
A study on psychological modelling of market maven for marketing operations with special reference to Indian market
Harikrishnan, K.
;
Ashok, D.
;
Dominic, P. D. D.
;
Anand, …
- In:
International journal of business excellence
7
(
2014
)
4
,
pp. 473-498
Persistent link: https://www.econbiz.de/10011296475
Saved in:
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