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The role of individualism, collectivism, and promotional reward type on consumer response to amplified word-of-mouth strategies
Rawal, Monika
;
Saavedra, José Luis
;
Bagherzadeh, Ramin
; …
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 298-313
Persistent link: https://www.econbiz.de/10014519741
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