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~subject:"Industrial Marketing Management"
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Industrial Marketing Management
International scope
9
Globalisierung
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Multinationales Unternehmen
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Transnational corporation
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Strategic management
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Strategisches Management
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international scope
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Peter LaPlaca
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Di Benedetto, C. Anthony
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Lindgreen, Adam
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Geersbro, Jens
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Ritter, Thomas
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
2
The emergence of industrial marketing management as the leading academic journal in business-to-business marketing
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 5-12
Persistent link: https://www.econbiz.de/10011822267
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