Wang, Junbin; Wang, Shanshan; Shi, Yangyan; Paul, Sanjoy - 2022
’s optimal strategy in a platform supply chain. Our finding shows that, if only the bundling strategy is available, the base … bundling or platform bundling strategy might create a win-win situation for them under certain conditions. Moreover, compared … with the bundling strategy, the bundle’s price under the add-on strategy will be lower if the commission fee is low, thus …