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~subject:"Influencer marketing"
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Influencer marketing
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Investigating the mechanism through which consumers are "inspired by" social media influencers and "inspired to" adopt influencers' exemplars as social defaults
Ki, Chung-Wha
;
Park, Sangsoo
;
Kim, Youn-Kyung
- In:
Journal of business research : JBR
144
(
2022
),
pp. 264-277
Persistent link: https://www.econbiz.de/10013184973
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