Heiman, Amir; Just, David R.; McWilliams, Bruce P.; … - In: Journal of Behavioral and Experimental Economics … 54 (2015) C, pp. 105-117
Prospect theory has changed the way economists think about decision making under uncertainty – yet after so many years there have been few applications of the theory and those appearing mostly in finance. One of the barriers to applying the prospect theory is that it is not designed to be...