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~subject:"Information technology"
~subject:"Innovationsakzeptanz"
~subject:"Online-Marketing"
~type_genre:"Book section"
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Information technology
Innovationsakzeptanz
Online-Marketing
Mobile phone
203
Mobiltelefon
203
Mobile communications
38
Mobilkommunikation
38
Consumer behaviour
24
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24
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24
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Quente, Christopher
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1
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1
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1
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1
Chong Ren Lee
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1
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1
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1
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1
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1
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1
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1
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1
Martin, Kate
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Mattila, Minna
1
Miller, Daniel
1
Mimche, Honoré
1
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Living the information society in Asia
2
Modern banking : applied theory and practice
2
Advertising, promotion, and new media
1
Building integrated economies in West Africa : lessons in managing growth, inclusiveness, and volatility
1
Computer-mediated marketing strategies : social media and online brand communities
1
Conference proceedings trends in business communication 2016
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-marketing ; Vol. 3
1
Emerging topics and technologies in information sytems
1
Enterprise mobility : applications, technologies and strategies
1
Gender economics ; Volume 1
1
Global observations of the influence of culture on consumer buying behavior
1
Global perspectives on soft power management in business
1
Handbook of research on leveraging consumer psychology for effective customer engagement
1
Handbook of research on mobile marketing management
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Knowledge management in tourism : policy and governance applications
1
La société de l'information : rapport
1
Managing dynamic technology-oriented businesses : high tech organizations and workplaces
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Organizational communication and sustainable development : ICTs for mobility
1
Pervasive advertising
1
Strategic system assurance and business analytics
1
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ECONIS (ZBW)
27
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Rapacious capitalism? : considering the ride-hailing application business in Jakarta, Indonesia
Azuma, Yoshifumi
;
Utami, Dian Wahyu
- In:
Global perspectives on soft power management in business
,
(pp. 218-244)
.
2023
Persistent link: https://www.econbiz.de/10014460511
Saved in:
2
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
3
Developing a usage space dimension model to investigate influence of intention to use on actual usage of mobile phones
Kumar, Geeta
;
Kapur, Parmod Kumar
- In:
Strategic system assurance and business analytics
,
(pp. 201-229)
.
2020
Persistent link: https://www.econbiz.de/10012240952
Saved in:
4
Role of ICT in socio-economic development in Kenya : demystifying gender empowerment through mobile telephony
Macharia, Juliet Wambui
-
2019
Persistent link: https://www.econbiz.de/10011989920
Saved in:
5
A cross-cultural study of smartphone adoption in Uzbekistan and South Korea
Sanakulov, Nodir
;
Karjaluoto, Heikki
- In:
Global observations of the influence of culture on …
,
(pp. 171-189)
.
2018
Persistent link: https://www.econbiz.de/10011718894
Saved in:
6
Mobile banking adoption : key challenges and opportunities and implications for a developing country
Sharma, Sujeet Kumar
;
Al-Muharrami, Saeed
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 75-86)
.
2018
Persistent link: https://www.econbiz.de/10011825142
Saved in:
7
An examination of the role of national IT development and infrastructure in models for smartphone adoption and use : the cases of Iraq, Jordan and the UAE
Ameen, Nisreen
;
Willis, Robert
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 161-194)
.
2018
Persistent link: https://www.econbiz.de/10011825157
Saved in:
8
Consumer intention to use smartphone for mobile shopping
Chong Ren Lee
;
Kah Yan Tam
;
Jee Yan Lim
;
Pei Ying Seow
; …
- In:
Handbook of research on leveraging consumer psychology …
,
(pp. 221-233)
.
2017
Persistent link: https://www.econbiz.de/10011528981
Saved in:
9
How much digitalization can a human tolerate?
Fritz, Lisa
- In:
Conference proceedings trends in business communication 2016
,
(pp. 107-113)
.
2017
Persistent link: https://www.econbiz.de/10011620140
Saved in:
10
A mobile banking adoption model in the Jordanian market : an integration of TAM with perceived risks and perceived benefits
Khasawneh, Mohammad Hamid A.
- In:
Modern banking : applied theory and practice
,
(pp. 115-150)
.
2016
Persistent link: https://www.econbiz.de/10011517119
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