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~subject:"Information technology"
~subject:"Marketing management"
~subject:"Media industries"
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The evolution of integrated marketing communications : the customer-driven marketplace
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Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
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