Sanchez-Casado, Noelia; Cegarra Navarro, Juan Gabriel; … - In: The Learning Organization 23 (2016) 1, pp. 23-42
Purpose – Over the past few years, social networking sites (SNSs) have become very useful for firms, allowing companies to manage the customer–brand relationships. In this context, SNSs can be considered as a learning tool because of the brand knowledge that customers develop from these...