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~subject:"Informationstechnik"
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Informationstechnik
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
10
Relationship marketing
10
Customer satisfaction
9
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Einzelhandel
6
Retail trade
6
Service quality
6
Brand image
5
Innovation
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Markenimage
5
Retailing
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Spain
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Spanien
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Viral marketing
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Virales Marketing
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Information technology
4
Lieferantenmanagement
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Online retailing
4
Online-Handel
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Relationship benefits
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Relationship value
4
Supplier relationship management
4
Betriebliche Wertschöpfung
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Brand equity
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Commitment
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Coronavirus
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Customer engagement
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Hotel industry
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Hotellerie
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Internet marketing
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Motivation
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Online-Marketing
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Perceived health safety
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Regression analysis
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Regressionsanalyse
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English
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Gil Saura, Irene
4
Fuentes-Blasco, Maria
3
Moliner-Velázquez, Beatriz
2
Servera-Francés, David
2
Fuentes-Blasco, María
1
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management & enterprise development : IJMED
1
Management decision : MD
1
Tourism economics : the business and finance of tourism and recreation
1
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ECONIS (ZBW)
4
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1
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
2
Exploring relationship variables and Information and Communication Technologies use in industrial segmentation
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1441-1459
Persistent link: https://www.econbiz.de/10011731338
Saved in:
3
Antecedents and consequences of logistics value : and empirical investigation in the Spanish market
Gil Saura, Irene
;
Servera-Francés, David
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 493-506
Persistent link: https://www.econbiz.de/10003976583
Saved in:
4
Information technology and logistics quality : a basis for companies' segmentation
Servera-Francés, David
;
Gil Saura, Irene
; …
- In:
International journal of management & enterprise …
8
(
2010
)
4
,
pp. 398-416
Persistent link: https://www.econbiz.de/10003996610
Saved in:
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