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~subject:"Informationsverhalten"
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Informationsverhalten
Consumer behaviour
44
Konsumentenverhalten
43
Social Web
12
Social web
12
Information diagnosticity
11
Online retailing
11
Online-Handel
11
Internet marketing
10
Online-Marketing
10
Viral marketing
10
Virales Marketing
10
Brand image
8
Brand management
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Diagnosticity
8
Markenführung
8
Markenimage
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diagnosticity
7
Brand
5
Product information
5
Accessibility-diagnosticity
4
Advertising
4
Information behaviour
4
Kognition
4
Markenartikel
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Perceived diagnosticity
4
Produktinformation
4
Social network
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Soziales Netzwerk
4
Theorie
4
Theory
4
Werbung
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perceived diagnosticity
4
Advertising effects
3
Behavioral economics
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Cognition
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Cue diagnosticity
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Customer satisfaction
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E-commerce
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Electronic Commerce
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Benbasat, Izak
1
Burton-Jones, Andrew
1
Filieri, Raffaele
1
Grange, Camille
1
Han, Xiaoqi
1
Hernandez, José Mauro C.
1
Kardes, Frank R.
1
Li, Siyuan
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London, Jackie
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Sun, Heshan
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Journal of business research : JBR
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
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ECONIS (ZBW)
4
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Seems legit : an investigation of the assessing and sharing of unverifiable messages on online social networks
London, Jackie
;
Li, Siyuan
;
Sun, Heshan
- In:
Information systems research : ISR
33
(
2022
)
3
,
pp. 978-1001
Persistent link: https://www.econbiz.de/10013373593
Saved in:
2
With a little help from my friends : cultivating serendipity in online shopping environments
Grange, Camille
;
Benbasat, Izak
;
Burton-Jones, Andrew
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011997630
Saved in:
3
What makes online reviews helpful? : a
diagnosticity
-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Saved in:
4
Effects of the perceived
diagnosticity
of presented attribute and brand name information on sensitivity to missing information
Hernandez, José Mauro C.
;
Han, Xiaoqi
;
Kardes, Frank R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
Saved in:
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