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~subject:"Innovation"
~subject:"Markenführung"
~type:"book"
~type_genre:"Arbeitspapier"
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Innovation
Markenführung
B-to-B-Marketing
61
Business-to-business marketing
61
Deutschland
13
Germany
13
Lieferantenmanagement
13
Supplier relationship management
13
Theorie
10
Theory
10
Beziehungsmarketing
9
Relationship marketing
9
Bundling strategy
8
Leistungsbündel
8
E-commerce
5
Electronic Commerce
5
Advertising
4
Brand management
4
Digital platform
4
Digitale Plattform
4
Marketing management
4
Marketingmanagement
4
Negotiations
4
Preismanagement
4
Pricing strategy
4
Verhandlungen
4
Werbung
4
1994-2009
3
Auction
3
Auktion
3
Fernsehsender
3
Head of government
3
Interessenpolitik
3
Italien
3
Italy
3
Lobbying
3
Mediaset
3
Network economics
3
Netzwerkökonomik
3
New product development
3
Produktentwicklung
3
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4
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Book / Working Paper
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Arbeitspapier
Hochschulschrift
36
Thesis
27
Graue Literatur
10
Non-commercial literature
10
Collection of articles of several authors
7
Sammelwerk
7
Aufsatzsammlung
5
Working Paper
5
Article in journal
4
Aufsatz in Zeitschrift
4
Case study
4
Fallstudie
4
Bibliografie enthalten
3
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Ratgeber
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Handbuch
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German
3
English
2
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Burmann, Christoph
2
Harder, Frauke
1
Homburg, Christian
1
Hoz-Klemme, Assaf
1
Klarmann, Martin
1
Krause, Juliane
1
Mojir, Navid
1
Reuschel, Sven
1
Schmitt, Jens
1
Sudhir, K.
1
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Cowles Foundation discussion paper
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Wismarer Diskussionspapiere
1
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ECONIS (ZBW)
5
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A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
Saved in:
2
Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
Saved in:
3
Emotionale Markenkommunikation im Investitionsgütermarketing am Beispiel des Antriebssystemherstellers MTU
Harder, Frauke
;
Hoz-Klemme, Assaf
-
2011
Persistent link: https://www.econbiz.de/10009130182
Saved in:
4
Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
Saved in:
5
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
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