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~subject:"Innovation"
~subject:"Markenführung"
~type_genre:"Bibliografie enthalten"
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Search: subject_exact:"Business-to-business relationship"
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Innovation
Markenführung
B-to-B-Marketing
94
Business-to-business marketing
94
Theorie
77
Theory
77
Deutschland
35
Germany
35
Investitionsgütermarketing
24
Marketingmanagement
20
Marketing management
19
Lieferantenmanagement
13
Marketing
13
Supplier relationship management
13
Beschaffung
11
Procurement
11
Investitionsgüterindustrie
10
Betriebliches Informationssystem
9
Business intelligence system
9
Internationales Marketing
8
Bundling strategy
7
International marketing
7
Leistungsbündel
7
Automated manufacturing
6
Automatisierte Produktion
6
Direktmarketing
6
Investitionsgütermarkt
6
Preismanagement
6
Pricing strategy
6
Systemgeschäft
6
Business network
5
Dienstleistungsmarketing
5
Estimation
5
Information technology
5
Informationstechnik
5
Investitionsgüter
5
Market research
5
Marktforschung
5
Produktgestaltung
5
Schätzung
5
Services marketing
5
Unternehmensnetzwerk
5
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Book / Working Paper
3
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Bibliografie enthalten
Article in journal
247
Aufsatz in Zeitschrift
247
Aufsatz im Buch
59
Book section
59
Hochschulschrift
36
Thesis
27
Case study
12
Fallstudie
12
Graue Literatur
10
Non-commercial literature
10
Collection of articles of several authors
7
Sammelwerk
7
Arbeitspapier
5
Aufsatzsammlung
5
Working Paper
5
Bibliography included
3
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2
Guidebook
2
Konferenzbeitrag
2
Konferenzschrift
2
Ratgeber
2
Handbook
1
Handbuch
1
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1
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German
3
Author
All
Kliche, Mario
2
Klöter, Ralf
1
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Gabler Edition Wissenschaft : Business-to-Business-Marketing
1
Neue betriebswirtschaftliche Forschung : Nbf
1
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ECONIS (ZBW)
3
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1
Opponenten im organisationalen Beschaffungsprozeß
Klöter, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000957736
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2
Innovation, Wettbewerb und Marketing : Entwicklung eines integrierten Ansatzes für das Innovations-Marketing-Management
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000820978
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3
Industrielles Innovationsmarketing : eine ganzheitliche Perspektive
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000088144
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