//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Innovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Moskowitz, Howard R."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Innovation
Consumer behaviour
13
Konsumentenverhalten
12
Conjoint analysis
9
Conjoint-Analyse
9
Market research
5
Marktforschung
5
Innovation management
4
Innovationsmanagement
4
Produktgestaltung
4
USA
4
United States
4
conjoint analysis
4
Customer integration
3
Erfolgsfaktor
3
Gesundheitswesen
3
Health care system
3
Kundenintegration
3
Product design
3
Success factor
3
Beziehungsmarketing
2
Brand image
2
Emotion
2
Food
2
Forecasting model
2
Großbritannien
2
Haarkosmetik
2
Hair care product
2
Lebensmittel
2
Lebensmittelindustrie
2
Lebensmittelmarkt
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Marketing theory
2
Marketingtheorie
2
Packaging
2
Paul E. Green
2
Produktentwicklung
2
Produktinnovation
2
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
3
German
1
Author
All
Moskowitz, Howard R.
4
Gofman, Alex
2
Flores, Laurent
1
Gabay, Gillie
1
Maier, Andrea
1
Saguy, Sam
1
Straus, Tim
1
more ...
less ...
Published in...
All
Financial Times Deutschland
1
International journal of technology management : IJTM
1
The journal of consumer marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation
Gabay, Gillie
;
Flores, Laurent
;
Moskowitz, Howard R.
; …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 211-223
Persistent link: https://www.econbiz.de/10003987461
Saved in:
2
Steps towards a consumer-driven innovation machine for 'ordinary' product categories in their later lifecycle stages
Gofman, Alex
;
Moskowitz, Howard R.
- In:
International journal of technology management : IJTM
45
(
2008/09
)
3/4
,
pp. 349-363
Persistent link: https://www.econbiz.de/10003824447
Saved in:
3
An integrated approach to new food product development
Moskowitz, Howard R.
(
contributor
);
Saguy, Sam
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003812051
Saved in:
4
Selling blue elephants : wie man Produkte kreiert, von denen der Konsument heute noch nicht weiß, dass er morgen nicht mehr auf sie verzichten kann
Moskowitz, Howard R.
;
Gofman, Alex
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003489603
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->