Mahr, Dominik; Kalogeras, Nikos; Odekerken‐Schröder, Gaby - In: Journal of Service Management 24 (2013) 4, pp. 435-471
Purpose – Insufficient attention to the specific nature of healthy food experiences might limit the success of related innovations. The purpose of this article is to adopt a value‐in‐use perspective to conceptualize healthy food consumption as experiential and emotional, rather than the...