Makona, Athuman; Elias, Ruth; Makuya, Victoria; … - In: Cogent business & management 10 (2023) 2, pp. 1-22
blend exploratory and exploitative innovation endeavors with the goal of improving restaurant processes, products, or … exploitative and exploratory innovation on restaurant economic performance, as well as the mediating effect of customer orientation … equation modelling. The findings unveiled that innovation ambidexterity (exploitative and exploratory innovation) has a direct …