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~subject:"Innovation"
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Innovation
Beziehungsmarketing
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Research technology management : RTM
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ECONIS (ZBW)
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An approach to integrating market research with
customer
insights
through the development of IoT products
Straker, Karla
;
Mosely, Genevieve
;
Wrigley, Cara
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
Saved in:
2
Strategic customer foresight : from research to strategic decision-making using the example of highly automated vehicles
Schweitzer, Nicola
;
Hofmann, Rupert
;
Meinheit, Andreas
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 49-65
Persistent link: https://www.econbiz.de/10012133875
Saved in:
3
Creating innovation capabilities : Mölnlycke Health Care's journey
Weigel, Tove
;
Goffin, Keith
- In:
Research technology management : RTM
58
(
2015
)
4
,
pp. 28-35
Persistent link: https://www.econbiz.de/10011304661
Saved in:
4
A chain of innovation : the creation of swiffer
West, Harry
- In:
Research technology management : RTM
57
(
2014
)
3
,
pp. 20-23
Persistent link: https://www.econbiz.de/10010360486
Saved in:
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