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~subject:"Innovation management"
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Innovation management
Medienwirtschaft
7
Erfolgsfaktor
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Deutschland
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Germany
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Media industries
5
Mediensektor
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Success factor
5
Innovationsmanagement
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Press publisher
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Presseverlag
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Competitive strategy
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Innovation
3
Kernkompetenz
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Markenpolitik
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Theorie
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Theory
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Wettbewerbsstrategie
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Zeitungsverlag
3
Brand management
2
Core competency
2
E-commerce
2
Electronic Commerce
2
Fernsehsender
2
Markenführung
2
Multinationales Unternehmen
2
Product differentiation
2
Produktdifferenzierung
2
Resource-based view
2
Ressourcenmanagement
2
Ressourcenorientierter Ansatz
2
Television industry
2
Aufsatzsammlung
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Austria
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Brand
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Business organization
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Conjoint analysis
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Conjoint-Analyse
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Consumer behaviour
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Contingency theory
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German
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Habann, Frank
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ECONIS (ZBW)
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1
Erfolgsfaktoren von Medieninnovationen : eine kausalanalytische empirische Untersuchung
Habann, Frank
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003933028
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2
Innovationsmanagement in Medienunternehmen : theoretische Grundlagen und Praxiserfahrungen
Habann, Frank
(
ed.
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001724541
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