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Innovationsmanagement im Handel : Treiber, Innovationsobjekte und Voraussetzungen einer erfolgreichen Innovationstätigkeit im Handel
Rudolph, Thomas
;
Linzmajer, Marc
- In:
Wertschöpfung im Handel
,
(pp. 222-247)
.
2014
Persistent link: https://www.econbiz.de/10010257708
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