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~subject:"Innovation management"
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Innovation management
Globalisierung
9
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Innovation
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Multinationales Unternehmen
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Transnational corporation
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China
8
Innovationsmanagement
6
International market entry
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Internationaler Markteintritt
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Firm performance
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Lernende Organisation
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Organisatorischer Wandel
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Organizational change
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Unternehmen
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Ambidextrous organization
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Erfolgsfaktor
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Marketingmanagement
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Organisationale Ambidextrie
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Success factor
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Theorie
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Theory
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Wissensmanagement
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ambidexterity
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exploitation
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exploration
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marketing dilemmas
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marketing strategy implementation
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Prange, Christiane
6
Schlegelmilch, Bodo B.
4
Götze, Elisabeth
1
Pinho, José Carlos
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Uhrovska, Iveta
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Business horizons
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European journal of marketing : EJM
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International business review : the official journal of the European International Business Academy
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Journal of business strategy
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Management decision : MD
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
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1
Designing a corporate innovation strategy : the cube solution
Prange, Christiane
;
Schlegelmilch, Bodo B.
- In:
The Routledge companion to strategic marketing
,
(pp. 275-292)
.
2021
Persistent link: https://www.econbiz.de/10012498513
Saved in:
2
Managing innovation dilemmas : the cube solution
Prange, Christiane
;
Schlegelmilch, Bodo B.
- In:
Business horizons
61
(
2018
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011809177
Saved in:
3
How personal and organizational drivers impact on SME international performance : the mediating role of organizational innovation
Prange, Christiane
;
Pinho, José Carlos
- In:
International business review : the official journal of …
26
(
2017
)
6
,
pp. 1114-1123
Persistent link: https://www.econbiz.de/10011775747
Saved in:
4
Towards a balanced view of innovations
Prange, Christiane
;
Schlegelmilch, Bodo B.
- In:
Management decision : MD
54
(
2016
)
2
,
pp. 441-454
Persistent link: https://www.econbiz.de/10011459615
Saved in:
5
Heading for the next innovation archetype?
Prange, Christiane
;
Schlegelmilch, Bodo B.
- In:
Journal of business strategy
31
(
2010
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003940145
Saved in:
6
Children's impact on innovation decision making : a diary study
Götze, Elisabeth
;
Prange, Christiane
;
Uhrovska, Iveta
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 264-295
Persistent link: https://www.econbiz.de/10009525872
Saved in:
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