Kim, Jong-Seok; Kim, Junic - In: Journal of open innovation : technology, market, and … 9 (2023) 3, pp. 1-12
This study attempts to use a decision-making approach to explore how industry recipes and boundary beliefs influence … similar modular business model innovations (BMIs) among over-the-top (OTT)-service providers. Industry recipes and boundary …-both involving value capture-was influenced by the industry recipe and the boundary recipe. However, when there was no industry …