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~subject:"Innovationsakzeptanz"
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Innovationsakzeptanz
Consumer behaviour
7
Marketing management
7
Marketingmanagement
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Konsumentenverhalten
6
Multinationales Unternehmen
6
Transnational corporation
6
China
5
Innovation diffusion
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Mobile communications
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Mobilkommunikation
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Innovationsdiffusion
4
Mobile marketing
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USA
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United States
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B-to-B-Marketing
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Branding
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Business-to-business marketing
3
Financial crisis
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Finanzkrise
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Global marketing
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Innovation adoption
3
Mobile Business
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Mobile business
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Wireless communications
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Argentina
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Argentinien
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Beziehungsmarketing
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Brand management
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Consumer acceptance of new marketing platforms
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International market entry
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International marketing
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Internationaler Markteintritt
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Internationales Marketing
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Internet marketing
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Key account management
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Key-Account-Management
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Lieferkette
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Markenführung
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Marketing theory
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Gao, Tao
3
Rohm, Andrew J.
3
Sultan, Fareena
3
Pagani, Margherita
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Business horizons
1
Journal of business research : JBR
1
The journal of consumer marketing
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ECONIS (ZBW)
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Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
2
Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao
;
Sultan, Fareena
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
Saved in:
3
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
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