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~subject:"Innovationsdiffusion"
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Innovationsdiffusion
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Gupta, Anshu
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Jha, P. C.
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Manik, Prerna
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International game theory review
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Optimal duration of promotion for durable technology product in a segmented market
Jha, P. C.
;
Aggarwal, Sugandha
;
Gupta, Anshu
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 751-771
Persistent link: https://www.econbiz.de/10011632058
Saved in:
2
Multi stage promotional resource allocation for segment specific and spectrum effect of promotion for a product incorporating repeat purchase behavior
Manik, Prerna
;
Gupta, Anshu
;
Jha, P. C.
- In:
International game theory review
17
(
2015
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010528386
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