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~subject:"Innovationsmanagement"
~subject:"Marketing theory"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammlung"
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Innovationsmanagement
Marketing theory
Marketing
1,647
Deutschland
379
Germany
370
Marketingmanagement
303
Marketing management
287
Theorie
231
Theory
231
Consumer behaviour
152
Konsumentenverhalten
152
Management
145
Welt
127
World
127
Strategisches Management
108
Marketingtheorie
104
Beziehungsmarketing
98
Relationship marketing
97
USA
95
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94
Marktforschung
90
Market research
88
Brand management
76
Markenführung
76
Werbung
72
Innovation
68
Dienstleistungsmarketing
62
Services marketing
62
Strategic management
60
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59
Russia
58
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58
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54
Innovation management
51
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48
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48
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48
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45
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45
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44
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148
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10
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Case study
Collection of articles of several authors
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Article in journal
345
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345
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129
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128
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117
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80
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80
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71
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67
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63
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59
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59
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57
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41
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40
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27
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26
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16
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15
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15
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14
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14
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13
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12
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9
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7
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6
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English
101
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46
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7
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6
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2
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Sheth, Jagdish N.
5
Pilarczyk, Bogna
4
Deseniss, Alexander
3
Herstatt, Cornelius
3
Kilian, Thomas
3
Layton, Roger A.
3
Spotts, Harlan E.
3
Walsh, Gianfranco
3
Belz, Christian
2
Bernhart, Wolfgang
2
Betts-Outland, Harriette
2
Brem, Alexander
2
Fantapié Altobelli, Claudia
2
Freiling, Jörg
2
Harms, Fred
2
Keller, Kevin Lane
2
Kohlbacher, Florian
2
Kollmann, Tobias
2
Kotler, Philip
2
Landmann, Ralf
2
Lichrou, Maria
2
Maclaran, Pauline
2
Mazurek-Łopacińska, Krystyna
2
O'Malley, Lisa
2
Opresnik, Marc Oliver
2
Patterson, Maurice
2
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2
Schaller, Christian
2
Sojkin, Bogdan
2
Wa´skowski, Zygmunt
2
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2
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2
Zaltman, Gerald
2
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1
Albrecht, Ronald
1
Albrychiewicz-Słocińska, Anna
1
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1
Ashraf, Samreen
1
Baaken, Thomas
1
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1
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American Marketing Association
9
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Dnipropetrovsʹkyj nacionalʹnyj universytet imeni Olesja Hončara
1
Eastern European ESD Conference <3., 2014, Wien>
1
Ernährungsgipfel <4, 2001, Bochum>
1
European Marketing Academy
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on Management "Leadership, innovativeness and entrepreneurship in a sustainable economy" <8th, 2018, Częstochowa>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Scientific Conference on Economic and Social Development <6., 2014, Wien>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
MATI - Rossijskij gosudarstvennyj technologičeskij universitet imeni K.Ė. Ciolkovskogo
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Meždunarodnaja naučno-praktičeskaja konferencija "Innovacionnye processy v social'no-ėkonomičeskom razvitii" <6, 2016, Bobruisk>
1
Meždunarodnaja naučno-praktičeskaja konferencija "Socialʹno-ėkonomičeskie tendencii razvitija mirovych i rossijskich rynkov: teorija i praktika" <2014, Saratow>
1
Mižnarodna naukovo-praktyčna konferencija "Ekonomika ta upravlinnja v XXI st.: vyklyky ta perspektyvy rozvytku" <2017, Uman>
1
Nižegorodskij Gosudarstvennyj Techničeskij Universitet
1
Nižegorodskij Obrazovatel'nyj Konsorcium
1
Nordrhein-Westfalen / Ministerium für Wirtschaft und Mittelstand, Energie und Verkehr
1
Pearson Deutschland GmbH
1
Russland / Ministerstvo obrazovanija i nauki
1
Shaker Verlag
1
Society for Marketing Advances
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
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Published in...
All
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Journal of marketing management : MM
6
Legends in marketing
4
Zeszyty naukowe
4
Australasian marketing journal
3
Gabler Edition Wissenschaft
3
Marketing intelligence & planning
3
Proceedings series / American Marketing Association
3
Forum Marketing & Management : Probleme, Konzepte, Lösungen
2
International series in operations research & management science
2
International series in quantitative marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer-Lehrbuch
2
The journal of business & industrial marketing
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in business marketing and purchasing
1
Advances in e-business research series
1
Always learning
1
Approaches to semiotics
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Blickbuch Edition Wirtschaft
1
Business/Economics
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
Dynamische Theorien der Kompetenzentstehung und Kompetenzverwertung im strategischen Kontext
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Gabler Edition Wissenschaft / Forschungs-, Entwicklungs-, Innovations-Management
1
Gabler Edition Wissenschaft / Marktorientiertes Management
1
Gesundheits- und Innovationsmanagement
1
Gesundheitswissenschaften
1
Hamburger Schriften zur Marketingforschung
1
IMI-Schriftenreihe
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation Excellence : wie Unternehmen ihre Innovationsfähigkeit systematisch steigern
1
Innovationsmanagement in Wissenschaft und Praxis
1
International journal of technology marketing : IJTMkt
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
1
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ECONIS (ZBW)
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1
Marketing
Oflazoglu, Sonyel
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011936740
Saved in:
2
"Leadership, innovativeness and entrepreneurship in a sustainable economy" : ICoM 2018, 8th International Conference on Management : book of proceedings
Bylok, Felicjan
(
ed.
);
Albrychiewicz-Słocińska, Anna
(
ed.
)
-
International Conference on Management "Leadership, …
-
2018
Persistent link: https://www.econbiz.de/10012155142
Saved in:
3
Essays on innovation generation in incumbent firms
Keko, Elio
-
2017
Persistent link: https://www.econbiz.de/10011723227
Saved in:
4
Implementation of marketing innovation at PT. Pegadaian in the revolutionary 4.0
Sugiat, M.A.
;
Sudiana, K.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 168-171)
.
2020
Persistent link: https://www.econbiz.de/10012226341
Saved in:
5
Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011983876
Saved in:
6
The roots and uses of marketing knowledge : a critical inquiry into the theory and practice of marketing
Smith, Terry
-
2020
Persistent link: https://www.econbiz.de/10012035479
Saved in:
7
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
8
Economic and social development : 6th International Scientific Conference on Economic and Social Development and 3rd Eastern European ESD Conference: business continuity : book of...
Bendeković, Jadranka
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010434240
Saved in:
9
Marktorientierte Unternehmensführung - innovative Methoden und ökonomische Perspektiven : Marketing, Management : Festschrift für Prof. Dr. Bruno Horst zum 65. Geburtstag
Pick, Doreén
(
ed.
);
Berneburg, Alma
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011925614
Saved in:
10
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
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