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Innovationsmanagement
marketing
14
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Beziehungsmarketing
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Consumer behaviour
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Dienstleistungssektor
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Innovation
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Theorie
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Odekerken-Schröder, Gaby
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Letterie, Wilko A.
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Mennens, Kars
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Van Gils, Anita Elisabeth Jacqueline
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ECONIS (ZBW)
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Exploring antecedents of service innovation excellence in manufacturing SMEs
Mennens, Kars
;
Van Gils, Anita Elisabeth Jacqueline
; …
-
2016
Persistent link: https://www.econbiz.de/10011542938
Saved in:
2
"Deal with it" : how coping with e-service innovation affects the customer experience
Ciuchita, Robert
;
Mahr, Dominik
;
Odekerken-Schröder, Gaby
- In:
Journal of business research : JBR
103
(
2019
),
pp. 130-141
Persistent link: https://www.econbiz.de/10012104123
Saved in:
3
Exploring antecedents of service innovation performance in manufacturing SMEs
Mennens, Kars
;
Van Gils, Anita Elisabeth Jacqueline
; …
- In:
International small business journal : researching …
36
(
2018
)
5
,
pp. 500-520
Persistent link: https://www.econbiz.de/10011901166
Saved in:
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