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Innovationsmanagement
Consumer behaviour
27
Konsumentenverhalten
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Brand management
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Markenführung
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Brand image
17
Markenimage
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Brand
11
Markenartikel
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Marketing management
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Marketingmanagement
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Beziehungsmarketing
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Announcement effect
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Arbeitsmobilität
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Brand-self connections
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Corporate Governance
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Corporate governance
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Emotion
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Executive turnover
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Firm performance
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Park, C. Whan
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Jaworski, Bernard J.
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MacInnis, Deborah J.
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Sethi, Rajesh
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Smith, Daniel C.
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Brand management ; Vol. 1
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Report / Marketing Science Institute
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ECONIS (ZBW)
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Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
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2
Cross-functional product development teams and the innovativeness of new consumer products
Sethi, Rajesh
;
Smith, Daniel C.
;
Park, C. Whan
-
2001
Persistent link: https://www.econbiz.de/10001625606
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