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Innovationsmanagement
Consumer behaviour
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Luxury goods
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Restaurant industry
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Beziehungsmarketing
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New product development
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Brand image
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China
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Chen, Annie Huiling
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Peng, Norman
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Hung, Huang-Peng
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Hung, Kuang-Peng
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling
;
Peng, Norman
;
Hung, Huang-Peng
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
Saved in:
2
Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling
;
Peng, Norman
;
Hung, Kuang-Peng
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
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