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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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An examination of high-frequency cross-selling
Zboja, James J.
;
Hartline, Michael D.
- In:
Journal of relationship marketing : innovations & …
11
(
2012
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10009549373
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