Jalava, Jukka (contributor); … - 2007
during the 1990s recession. At the end of our
observation period the difference was 7 percentage points in the old labor … to retain
or gain market share, and investments in brand names” (Corrado, Hulten and Sichel,
2006). Brand equity is the … totalled
14.2 billion euro. This amounted to 9 per cent of (unrevised) gross domestic product
at market prices. In the mid …