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Enhancing chatbot effectiveness : the role of anthropomorphic conversational styles and time orientation
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
126
(
2021
),
pp. 23-34
Persistent link: https://www.econbiz.de/10012494293
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The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
Roy, Rajat
;
Naidoo, Vik
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1353-1373
Persistent link: https://www.econbiz.de/10011725684
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