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~subject:"Internal branding"
~subject:"Italy"
~type_genre:"Book section"
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Search: "Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
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Internal branding
Italy
Brand architecture
4
Markenarchitektur
4
Corporate reputation
3
Firmenimage
3
Brand image
2
Brand management
2
Interne Markenführung
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Markenführung
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Markenimage
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Bureau Véritas <Paris>
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China
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Cognition
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Corporate culture
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Designation of origin
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Detergent industry
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Entrepreneurship
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Entrepreneurship approach
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Erfolgsfaktor
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Ernährungsindustrie
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Italien
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Kognition
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National culture
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Niederlande
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Public relations
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Quality management
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Qualitätsmanagement
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Schweiz
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Success factor
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Sustainable product
1
Switzerland
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Takeover
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González del Valle Brena, Almudena
1
Invernizzi, Emanuele
1
Rodríguez-Cánovas, Belén
1
Romenti, Stefania
1
Stuart, Helen
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
3
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ECONIS (ZBW)
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Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
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2
Relationships and quality management : the Pastificio Rana case study
Invernizzi, Emanuele
;
Romenti, Stefania
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 85-99)
.
2013
Persistent link: https://www.econbiz.de/10009782052
Saved in:
3
Managing the brand from within
González del Valle Brena, Almudena
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 43-51)
.
2013
Persistent link: https://www.econbiz.de/10009782160
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