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~subject:"International business"
~type_genre:"Aufsatz im Buch"
~type_genre:"Ratgeber"
~type_genre:"Textbook"
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International business
Internationales Marketing
1,004
International marketing
993
Marketingmanagement
153
Marketing management
142
Multinationales Unternehmen
134
Transnational corporation
131
Theorie
115
Theory
115
Welt
114
World
114
Globalisierung
112
Globalization
111
Deutschland
99
Germany
98
International market entry
83
Internationaler Markteintritt
83
Brand management
80
Markenführung
80
USA
69
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68
Consumer behaviour
66
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66
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64
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64
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48
Kulturelle Identität
48
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39
China
37
Internationales Management
37
Marketing
37
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34
Brand image
33
Markenimage
33
Market research
33
Marktforschung
33
Export
30
International business research
29
Internationale Betriebswirtschaftslehre
29
Brand
28
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7
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8
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4
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Alvarez-Risco, Aldo
1
Andrich, René
1
Arte, Pratik
1
Benito, Gabriel R. G.
1
Brenner, Hatto
1
Breuer, Norbert J.
1
Czech-Winkelmann, Susanne
1
Del-Aguila-Arcentales, Shyla
1
Dishman, Paul
1
Dowie, Cheryl
1
Elo, Maria
1
Frank, Sergey
1
Gripsrud, Geir
1
Guercini, Simone
1
Guo, Jing
1
Hunneman, Auke
1
Laasonen, Salla
1
Marinov, Marin A.
1
McNaughton, Rod B.
1
Petersen, Bent
1
Runfola, Andrea
1
Rwehumbiza, Deusdedit
1
Solberg, Carl Arthur
1
Taute, Harry A.
1
Wang, Yi
1
Welch, Lawrence S.
1
Xu, Hui
1
Zhang, Nan Sheng
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International marketing in the fast changing world
3
Anxieties and management responses in international business
1
Business models and firm internationalisation
1
Galileo Business
1
Sustainable International Business : Smart Strategies for Business and Society
1
The international dimension of entrepreneurial decision-making : cultures, contexts, and behaviours
1
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ECONIS (ZBW)
12
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1
Sustainability in international business : an introduction
Arte, Pratik
;
Wang, Yi
;
Dowie, Cheryl
;
Elo, Maria
; …
- In:
Sustainable International Business : Smart Strategies …
,
(pp. 1-11)
.
2023
Persistent link: https://www.econbiz.de/10014447534
Saved in:
2
Sustainable initiatives in international markets
Alvarez-Risco, Aldo
;
Del-Aguila-Arcentales, Shyla
- In:
The international dimension of entrepreneurial …
,
(pp. 181-191)
.
2022
Persistent link: https://www.econbiz.de/10012807992
Saved in:
3
Firm business models, internationalisation, and marketing : the role of context
Rwehumbiza, Deusdedit
;
Marinov, Marin A.
- In:
Business models and firm internationalisation
,
(pp. 152-171)
.
2022
Persistent link: https://www.econbiz.de/10012872738
Saved in:
4
Foreign operation methods : theory, analysis, strategy
Welch, Lawrence S.
;
Benito, Gabriel R. G.
;
Petersen, Bent
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011781149
Saved in:
5
Revisiting Uppsala through the lenses of new ventures : a longitudinal study of Norwegian firms
Gripsrud, Geir
;
Hunneman, Auke
;
Solberg, Carl Arthur
- In:
International marketing in the fast changing world
,
(pp. 1-14)
.
2015
Persistent link: https://www.econbiz.de/10011415977
Saved in:
6
Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 15-31)
.
2015
Persistent link: https://www.econbiz.de/10011415981
Saved in:
7
Examining causal relationships among international experience, perceived environmental uncertainty, market entry mode, and international performance
Xu, Hui
;
Taute, Harry A.
;
Dishman, Paul
;
Guo, Jing
- In:
International marketing in the fast changing world
,
(pp. 135-156)
.
2015
Persistent link: https://www.econbiz.de/10011416165
Saved in:
8
Internationales Business Development : Export-Märkte, Risikoanalyse, Strategien
Brenner, Hatto
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010518871
Saved in:
9
Weltspitze : Erfolgs-Knowhow für internationale Geschäfte
Frank, Sergey
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008657529
Saved in:
10
Handbuch International Business : Strategie, Praxis, Fallbeispiele
Czech-Winkelmann, Susanne
(
ed.
);
Andrich, René
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003729329
Saved in:
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