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~subject:"Internationaler Markteintritt"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Internationaler Markteintritt
Konsumentenverhalten
USA
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United States
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Internet marketing
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International market entry
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Baack, Donald
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Baack, Daniel
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Baack, Daniel W.
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Horner, Stephen
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Pereira, Arun
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Singh, Nitish
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Journal of advertising research
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Journal of business strategies
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ECONIS (ZBW)
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The role of psychic distance in internationalization strategy evaluations and strategic choices
Horner, Stephen
;
Baack, Daniel
;
Baack, Donald
- In:
Journal of business strategies
33
(
2016
)
1
,
pp. 15-46
Persistent link: https://www.econbiz.de/10011521838
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2
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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