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Internationales Marketing
Cross-cultural management
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Handbook of brand relationships
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Cultural value dimensions and brands : can a global brand image exist?
Gupta, Susan Forquer
;
Winkel, Doan
;
Peracchio, Laura
- In:
Handbook of brand relationships
,
(pp. 230-246)
.
2009
Persistent link: https://www.econbiz.de/10003915615
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