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~subject:"Internationales Marketing"
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Internationales Marketing
National culture
3,413
Nationalkultur
3,413
Kulturelle Identität
791
Cultural identity
777
Welt
547
World
547
Consumer behaviour
533
Konsumentenverhalten
533
Unternehmenskultur
455
Corporate culture
453
Interkulturelles Management
449
Cross-cultural management
431
China
386
Culture
373
Kultur
339
Comparison
337
Vergleich
337
USA
260
United States
249
Multinationales Unternehmen
243
Transnational corporation
237
Social values
210
Soziale Werte
209
Deutschland
195
Germany
186
national culture
185
Globalisierung
155
Globalization
149
EU countries
140
EU-Staaten
140
Führungsstil
134
Leadership style
133
Designation of origin
121
Herkunftsbezeichnung
121
International marketing
120
Indien
114
India
112
Russia
104
Russland
104
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48
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3
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Article
103
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22
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90
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90
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12
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12
Collection of articles of several authors
5
Sammelwerk
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Konferenzschrift
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Non-commercial literature
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English
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5
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Cleveland, Mark
5
Mooij, Marieke K. de
3
Singh, Nitish
3
Aashish, Kumar
2
Balabanis, George
2
Bartikowski, Boris
2
Belk, Russell W.
2
Brewer, Paul
2
Capece, Guendalina
2
Christiansen, Bryan
2
Craig, C. S.
2
Cross, Samantha N. N.
2
Di Pillo, Francesca
2
Diehl, Sandra
2
Douglas, Susan P.
2
Falkenreck, Christine
2
Kotha, Suresh
2
Kuester, Sabine
2
Laroche, Michel
2
Manrai, Ajay K.
2
Mueller, Barbara
2
Papadopoulos, Nicolas G.
2
Raman, Prashant
2
Rothaermel, Frank T.
2
Terlutter, Ralf
2
Venaik, Sunil
2
Yildiz, Emel
2
Yildiz, Salih
2
Akram, Aneela
1
Akram, Muhammad Shakaib
1
Alozie, Emmanuel C.
1
Apil, Ali Riza
1
Areiza-Padilla, Jose Andres
1
Asmat Nizam Abdul Talib
1
Bae, Young Han
1
Bajde, Domen
1
Bamossy, Gary J.
1
Bathula, Hanoku
1
Belbağ, Aybegüm Güngördü
1
Beuthner, Christoph
1
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Books on Demand GmbH <Norderstedt>
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Forumgespräch Die Marke Deutschland <2001, Rotis>
1
IGI Global
1
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Journal of business research : JBR
11
International marketing review
10
Journal of global marketing
9
Journal of international consumer marketing
5
Cross cultural management : an international journal
3
Journal of international marketing
3
Marketing management : a cultural perspective
3
Research in consumer behavior
3
AMS review : official publication of the Academy of Marketing Science
2
Contributions to Management Science
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of emerging markets
2
Journal of electronic commerce research : JECR
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
New world marketing
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in developing and emerging countries : the economic, political and social context
1
Asia Pacific journal of marketing and logistics
1
Asian dimensions of services marketing
1
Cross cultural & strategic management
1
Deep knowledge of B2B relationships within and across borders
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Economic review : journal of economics & business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Global business and organizational excellence : GBOE
1
Global journal of business research : GJBR
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Inside marketing : practices, ideologies, devices
1
International business review : the official journal of the European International Business Academy
1
International journal of business and emerging markets : IJBEM
1
International journal of business anthropology
1
International journal of electronic business : IJEB
1
International journal of export marketing
1
International journal of management & enterprise development : IJMED
1
International journal of management and economics
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
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ECONIS (ZBW)
125
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1
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
2
Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia
Jin, Byoungho
;
Shin, Daeun Chloe
;
Yang, Heesoon
;
Jeong, …
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 277-294
Persistent link: https://www.econbiz.de/10014513259
Saved in:
3
International business entry modes and consumer ethnocentrism : a multi country perspective
Bose, Tarun Kanti
;
Chew, Tze Cheng
;
Purohit, Sonal
; …
- In:
Thunderbird international business review
66
(
2024
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10014532165
Saved in:
4
Consequences of xenocentrism and ethnocentrism on brand image of Starbucks : moderating effects of national culture and perceived brand globalness between Colombia and Spain
Areiza-Padilla, Jose Andres
;
Cervera-Taulet, Amparo
- In:
Cross cultural & strategic management
30
(
2023
)
2
,
pp. 348-374
Persistent link: https://www.econbiz.de/10014317041
Saved in:
5
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
6
How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? : a cross-cultural study
Chutima Ruanguttamanun
- In:
Global business and organizational excellence : GBOE
43
(
2023
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10014426627
Saved in:
7
Diversity and consumer dispositions towards foreign countries in an emerging market
Belbağ, Aybegüm Güngördü
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2218-2238
Persistent link: https://www.econbiz.de/10014449814
Saved in:
8
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
9
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
10
The extension of animosity model of foreign product purchase : does country of origin matter?
Hung Trong Hoang
;
Khanh Ngoc Bich Ho
;
Tran, Trang P.
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209464
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