Moghaddam, Kaveh; Sethi, Deepak; Weber, Thomas; Wu, Jun - In: Journal of International Management 20 (2014) 3, pp. 359-374
In the past two decades, emerging market multinationals (EMMs) have been trying to catch up with developed market multinationals (DMMs) and are increasingly making their presence felt on the global competitive landscape. It is essential for DMMs to monitor the strategies and geographical...