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~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Online-Handel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Ratgeber"
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Internet marketing
Konsumentenverhalten
Online-Handel
Fashion
342
Mode
341
Textile distribution
142
Textilhandel
142
Bekleidungsindustrie
130
Clothing industry
130
Consumer behaviour
93
Luxury goods
62
Luxusgüter
62
Brand management
61
Markenführung
61
Sustainability
45
Lieferkette
42
Supply chain
42
Deutschland
40
Germany
40
Nachhaltigkeit
35
Social Web
33
Social web
33
Nachhaltige Entwicklung
29
Sustainable development
29
Corporate Social Responsibility
24
Brand image
23
Corporate social responsibility
23
Markenimage
23
Einzelhandel
22
Retail trade
22
Beziehungsmarketing
20
Marketing
20
Relationship marketing
20
Online retailing
19
Sustainable product
19
Öko-Produkt
19
Online-Marketing
18
Brand
17
Markenartikel
17
Marketing management
16
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Online availability
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Undetermined
70
Free
1
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Article
113
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz im Buch
Ratgeber
Article in journal
952
Aufsatz in Zeitschrift
952
Book section
113
Hochschulschrift
27
Aufsatzsammlung
26
Graue Literatur
22
Non-commercial literature
22
Collection of articles of several authors
18
Sammelwerk
18
Arbeitspapier
12
Case study
12
Fallstudie
12
Working Paper
12
Thesis
11
Collection of articles written by one author
4
Conference paper
4
Konferenzbeitrag
4
Sammlung
4
Bibliografie enthalten
2
Bibliography included
2
Article
1
Bibliografie
1
Erlebnisbericht
1
Guidebook
1
Lehrbuch
1
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1
Marktinformation
1
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1
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Language
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English
108
German
5
French
1
Author
All
Henninger, Claudia E.
5
Mogaji, Emmanuel
4
Bosah, Genevieve
3
Brooksworth, Frederica
3
Bardey, Aurore
2
Blazquez Cano, Marta
2
James, Alana M.
2
Manchiraju, Srikant
2
Mekonnen, Aster
2
Montgomery, Bruce
2
Netter, Sarah
2
Vecchi, Alessandra
2
Wanick, Vanissa
2
Achabou, Mohamed Akli
1
Ahuja, Vandana
1
Al-Sayegh, Mouhannad
1
Ala, Mamun
1
Alavi, Shirin
1
Alevizou, Panayiota J.
1
Amatulli, Cesare
1
Amorim, Marlene
1
Andreozzi, Luciano
1
Anik, Lalin
1
Anuradha, A.
1
Anzivino, Alessia
1
Apeagyei, Phoebe
1
Arıker, Çağla Tuğberk
1
Baek, Eunsoo
1
Baeza, Julia
1
Barnes, Liz
1
Barros Costa, Evandro de
1
Bathla, Devesh
1
Bazaki, Eirini
1
Belk, Russell W.
1
Berg, Hanna
1
Bhatia, Harpreet Singh
1
Bianchi, Marina
1
Bianco, Rosario
1
Blechingberg-Kilpi, Pauline
1
Boardman, Rosy
1
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Published in...
All
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Sustainability in fashion : a cradle to upcycle approach
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
6
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
5
Sustainable Luxury : An International Perspective
4
Handbook of Islamic marketing
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Sustainable fashion : consumer awareness and education
3
Advanced digital marketing strategies in a data-driven era
2
Analytical modeling research in fashion business
2
Building corporate identity, image and reputation in the digital era
2
Fashion marketing
2
Sustainable fashion supply chain management : from sourcing to retailing
2
Technology-driven sustainability : innovation in the fashion supply chain
2
Textiles and clothing sustainability : sustainable fashion and consumption
2
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Aestetics and style in strategy
1
BTE-Fachdokumentation
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Cases on the resurgence of emerging businesses
1
Consommateurs & consommation : XVIIe-XXIe siècle : regards franco-espagnols
1
Consumer behaviour and sustainable fashion consumption
1
Consuming China : approaches to cultural change in contemporary China
1
Contemporary case studies on fashion production, marketing and operations
1
Contemporary management and global leadership for sustainability
1
Country of origin effect : looking back and moving forward
1
Digital Controlling & Simple Finance : die Zukunft der Unternehmenssteuerung
1
Digital and social media marketing : a results-driven approach
1
Doing business in the MENA region : insights from the EFMD case writing competition
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-business : state of the art of ICT based challenges and solutions
1
Essential issues in corporate social responsibility : new insights and recent issues
1
Evolutorische Mikro- und Makroökonomik
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Gender, culture, and consumer behavior
1
Global luxury : organizational change and emerging markets since the 1970s
1
Green advertising and the reluctant consumer
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
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ECONIS (ZBW)
114
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1
Augmented Reality (AR) in retailing : customers' experience in luxury
fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
2
A closer look at the menswear market in brazil
Sandes, Fábio Shimabukuro
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 49-72)
.
2023
Persistent link: https://www.econbiz.de/10013543374
Saved in:
3
The customer experience with
fashion
sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
4
Fashion
brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
5
Fashioning the future generation : Generation Z Indian consumers' attitudes towards Western and Indian
fashion
Bardey, Aurore
;
Mehdiratta, Utkarsha
;
Turner, Rose
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 19-48)
.
2023
Persistent link: https://www.econbiz.de/10013543371
Saved in:
6
Will I follow my ideal self everywhere? : exploring consumers' perceptions towards fast
fashion
influencers on Instagram
Tanyatip Kharuhayothin
;
Yupin Patarapongsant
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 77-108)
.
2023
Persistent link: https://www.econbiz.de/10013543212
Saved in:
7
Emerging economies in
fashion
global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
8
Influencer marketing and consumer behaviour : insights into the effectiveness of
fashion
influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
9
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
10
Chinese consumer attitudes towards second-hand luxury
fashion
and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
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