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~subject:"Internet marketing"
~subject:"Online-Handel"
~subject:"Sustainable product"
~type_genre:"Aufsatz im Buch"
~type_genre:"Ratgeber"
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Internet marketing
Online-Handel
Sustainable product
Fashion
342
Mode
341
Textile distribution
142
Textilhandel
142
Bekleidungsindustrie
130
Clothing industry
130
Consumer behaviour
93
Konsumentenverhalten
93
Luxury goods
62
Luxusgüter
62
Brand management
61
Markenführung
61
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45
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42
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42
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40
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40
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35
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33
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33
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29
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29
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24
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23
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23
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23
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22
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22
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20
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20
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Online-Marketing
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Henninger, Claudia E.
5
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Sustainability in fashion : a cradle to upcycle approach
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Sustainable Luxury : An International Perspective
3
Advanced digital marketing strategies in a data-driven era
2
Building corporate identity, image and reputation in the digital era
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
Sustainable fashion supply chain management : from sourcing to retailing
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
BTE-Fachdokumentation
1
Brands with a conscience : how to build a successful and responsible brand
1
CSR und Brand Management : Marken nachhaltig führen
1
Cases on the resurgence of emerging businesses
1
Consumer behaviour and sustainable fashion consumption
1
Contemporary management and global leadership for sustainability
1
Digital Controlling & Simple Finance : die Zukunft der Unternehmenssteuerung
1
Digital and social media marketing : a results-driven approach
1
Doing business in the MENA region : insights from the EFMD case writing competition
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-business : state of the art of ICT based challenges and solutions
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
International business : new challenges, new forms, new perspectives
1
International marketing in the fast changing world
1
Leveraging computer-mediated marketing environments
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Marketing in the cyber era : strategies and emerging trends
1
Nachhaltiger Konsum : auf dem Weg zur gesellschaftlichen Verankerung
1
Negotiating values in the creative industries : fairs, festivals and competitive events
1
New perspectives on critical marketing and consumer society
1
Personalentwicklung in der Beschaffung : Best Practices aus Theorie und Praxis
1
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
1
Spirituality and sustainability : new horizons and exemplary approaches
1
Sustainability in fashion and apparels : (challenges and solutions)
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
Sustainable marketing, branding, and reputation management : strategies for a greener future
1
Technological challenges and management : matching human and business needs
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
55
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1
Sustainable
fashion
in Ghana : an exploratory study of
fashion
designers' knowledge, practices and challenges
Adjabeng, Harriet Ann
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 221-236)
.
2023
Persistent link: https://www.econbiz.de/10013543241
Saved in:
2
Influencer marketing and consumer behaviour : insights into the effectiveness of
fashion
influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
4
Chinese consumer attitudes towards second-hand luxury
fashion
and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
5
The rise of virtual representation of
fashion
in marketing practices : how it can encourage sustainable luxury
fashion
consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
6
Green is in
fashion
: eco-design and circular economy strategies in the
fashion
industry
Chamorro Mera, Antonio
;
Robina-Ramírez, Rafael
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 49-63)
.
2023
Persistent link: https://www.econbiz.de/10014320630
Saved in:
7
Helping online
fashion
customers help themselves : personalised recommender systems
Pereira, Artur M.
;
Barros Costa, Evandro de
;
Vieira, Thales
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 17-33)
.
2023
Persistent link: https://www.econbiz.de/10013542055
Saved in:
8
South Africa : a snapshot of contemporary
fashion
retail
Nimo, Ken Kweku
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 189-212)
.
2023
Persistent link: https://www.econbiz.de/10013543396
Saved in:
9
CSR transparency in online
fashion
retail and its impact on consumers' perceived value
Szőcs, Ilona
- In:
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : …
,
(pp. 108-125)
.
2023
Persistent link: https://www.econbiz.de/10014521407
Saved in:
10
Social shopping : implications for store retailing
Siddiqui, Noreen
- In:
New perspectives on critical marketing and consumer society
,
(pp. 113-128)
.
2021
Persistent link: https://www.econbiz.de/10012498078
Saved in:
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