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~subject:"Internet marketing"
~subject:"Online-Handel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Ratgeber"
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Internet marketing
Online-Handel
Fashion
340
Mode
339
Textile distribution
142
Textilhandel
142
Bekleidungsindustrie
128
Clothing industry
128
Consumer behaviour
93
Konsumentenverhalten
93
Luxury goods
61
Luxusgüter
61
Brand management
60
Markenführung
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45
Lieferkette
42
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Deutschland
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Germany
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Social Web
33
Social web
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28
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24
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23
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22
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22
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Online retailing
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Vecchi, Alessandra
2
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1
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1
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Advanced digital marketing strategies in a data-driven era
2
Building corporate identity, image and reputation in the digital era
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
Sustainable Luxury : An International Perspective
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
BTE-Fachdokumentation
1
Cases on the resurgence of emerging businesses
1
Contemporary management and global leadership for sustainability
1
Digital Controlling & Simple Finance : die Zukunft der Unternehmenssteuerung
1
Digital and social media marketing : a results-driven approach
1
Doing business in the MENA region : insights from the EFMD case writing competition
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-business : state of the art of ICT based challenges and solutions
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
International business : new challenges, new forms, new perspectives
1
International marketing in the fast changing world
1
Leveraging computer-mediated marketing environments
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Marketing in the cyber era : strategies and emerging trends
1
New perspectives on critical marketing and consumer society
1
Personalentwicklung in der Beschaffung : Best Practices aus Theorie und Praxis
1
Sustainable marketing, branding, and reputation management : strategies for a greener future
1
Technological challenges and management : matching human and business needs
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transcultural marketing for incremental and radical innovation
1
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ECONIS (ZBW)
36
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1
Influencer marketing and consumer behaviour : insights into the effectiveness of
fashion
influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
Chinese consumer attitudes towards second-hand luxury
fashion
and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
4
The rise of virtual representation of
fashion
in marketing practices : how it can encourage sustainable luxury
fashion
consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
5
Helping online
fashion
customers help themselves : personalised recommender systems
Pereira, Artur M.
;
Barros Costa, Evandro de
;
Vieira, Thales
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 17-33)
.
2023
Persistent link: https://www.econbiz.de/10013542055
Saved in:
6
South Africa : a snapshot of contemporary
fashion
retail
Nimo, Ken Kweku
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 189-212)
.
2023
Persistent link: https://www.econbiz.de/10013543396
Saved in:
7
CSR transparency in online
fashion
retail and its impact on consumers' perceived value
Szőcs, Ilona
;
Schubert, Hannah
- In:
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : …
,
(pp. 108-125)
.
2023
Persistent link: https://www.econbiz.de/10014521407
Saved in:
8
Social shopping : implications for store retailing
Siddiqui, Noreen
- In:
New perspectives on critical marketing and consumer society
,
(pp. 113-128)
.
2021
Persistent link: https://www.econbiz.de/10012498078
Saved in:
9
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
10
Ethical AI integration in marketing strategies for sustainable e-commerce
fashion
designing
Rana, Nirbhay
- In:
Contemporary management and global leadership for …
,
(pp. 218-233)
.
2024
Persistent link: https://www.econbiz.de/10014532604
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