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~subject:"Internet marketing"
~subject:"Online-Handel"
~type_genre:"Conference paper"
~type_genre:"Non-commercial literature"
~type_genre:"Ratgeber"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Wirkung von virtuellen Verkaufstools (Hauls) im Influencer Branding auf die wahrgenommene Authentizität von Social Media Influencern sowie das Brand Attachment von Konsumenten
Burmann, Christoph
;
Mahn, Luisa
-
2021
Persistent link: https://www.econbiz.de/10012618066
Saved in:
2
Geschäftsmodelle in der Plattformökonomie : eine Untersuchung im deutschen Bekleidungshandel
Grimm, Tobias
-
2020
Persistent link: https://www.econbiz.de/10012420412
Saved in:
3
Uncovering consumers' returning behaviour : a study of
fashion
e-commerce
Saarijärvi, Hannu
;
Sutinen, Ulla-Maija
;
Harris, Lloyd C.
- In:
The international review of retail, distribution and …
27
(
2017
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011741614
Saved in:
4
Shipping fees and product : assortment in online retail
Chen, Chaoqun
;
Ngwe, Donald
-
2018
Persistent link: https://www.econbiz.de/10012013578
Saved in:
5
The impact of increasing search frictions on online shopping behavior : evidence from a field experiment
Ngwe, Donald
;
Teixeira, Thales S.
-
2018
Persistent link: https://www.econbiz.de/10011931489
Saved in:
6
Investigating customer characteristics as drivers of private label choice in
fashion
e-commerce
Grage, Katrin
-
2021
Persistent link: https://www.econbiz.de/10012598486
Saved in:
7
The challenges of digital transformation for fast-
fashion
brands : a proposal for an operational tool to measure omni-channel integration
Rey-García, Marta
;
Regueiro Otero, Ana
;
Mato-Santiso, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 95-103)
.
2018
Persistent link: https://www.econbiz.de/10013277460
Saved in:
8
Aufbau eines
Fashion
-Online-Shops : Strategien, Methoden und Erfolgskontrolle
Mahrdt, Niklas
;
Hacke, Michael
-
2012
Persistent link: https://www.econbiz.de/10009578977
Saved in:
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