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~subject:"Internet marketing"
~subject:"Wahrnehmung"
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Search: subject_exact:"Werbekontaktanalyse"
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Internet marketing
Wahrnehmung
Advertising effects
7,702
Werbewirkung
7,702
Werbung
3,709
Advertising
3,708
Consumer behaviour
3,523
Konsumentenverhalten
3,523
Online-Marketing
2,086
Brand management
1,122
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1,122
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971
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962
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624
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624
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597
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503
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440
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397
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395
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366
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366
Zielgruppe
364
Target group
361
advertising
342
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315
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260
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258
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258
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Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Bellman, Steven
10
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
D'Annunzio, Anna
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Penta, Antonio
8
Rozendaal, Esther
8
Tucker, Catherine E.
8
Zhu, Yi
8
Dwivedi, Yogesh Kumar
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Pelsmacker, Patrick de
7
Reijmersdal, Eva A. van
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Terlutter, Ralf
7
Varan, Duane
7
Vashisht, Devika
7
Voorveld, Hilde
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Yang, Yanwu
7
Abhishek, Vibhanshu
6
Arora, Taanika
6
Bart, Yakov
6
Bauer, Hans H.
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6
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6
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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ICORIA <12., 2013, Zagreb>
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Leuphana Universität Lüneburg
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Organisation for Economic Co-operation and Development
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Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Technische Universität Braunschweig
1
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1
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International journal of advertising : the review of marketing communications
83
Journal of marketing communications
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of advertising research
61
Journal of business research : JBR
55
International journal of internet marketing and advertising : IJIMA
51
International journal of advertising : the quarterly review of marketing communications
44
Journal of promotion management : innovations in planning and applied research
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of retailing and consumer services
30
Journal of promotion management : JPM
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of marketing research : JMR
26
Journal of advertising : official publication of the American Academy of Advertising
22
Psychology & marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of marketing research
18
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Quantitative marketing and economics : QME
14
Marketing letters : a journal of research in marketing
13
Electronic commerce research
12
Journal of current issues and research in advertising
12
European journal of marketing : EJM
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of internet commerce
11
Journal of marketing
11
Journal of retailing
11
Marketing : ZFP ; journal of research and management
11
Marketing science
11
Young consumers : insight and ideas for responsible marketers
11
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Marketing intelligence & planning
10
SpringerLink / Bücher
10
Electronic commerce research and applications
9
European journal of marketing
9
Journal of current issues and research in advertising : JCIRA
9
Asia Pacific journal of marketing and logistics
8
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ECONIS (ZBW)
2,292
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1
Artificial intelligence, algorithmic bidding and collusion in online advertising
Decarolis, Francesco
;
Rovigatti, Gabriele
;
Rovigatti, …
-
2024
-
This version: February, 2024
Persistent link: https://www.econbiz.de/10014566119
Saved in:
2
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
3
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
4
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
5
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
6
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
7
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
8
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
9
The impact of online advertising on store visiting : Saudi Arabia
Zouaoui, Rim
;
Hamdi, Rabeb
- In:
Marketing i menedžment innovacij : m&mi
15
(
2024
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10014577718
Saved in:
10
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
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