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Internet marketing
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Kim, Molan
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Choi, Sanghak
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Journal of retailing and consumer services
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Strong brands, strong relationships
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Impact of visual information on online consumer review behavior : evidence from a hotel booking website
Kim, Molan
;
Lee, Seung Min
;
Choi, Sanghak
;
Kim, Sang Yong
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012502720
Saved in:
2
Customer-to-customer relationship management (CCRM) : how marketers can successfully engage consumers online
Kim, Molan
;
Thompson, Scott A.
- In:
Strong brands, strong relationships
,
(pp. 185-200)
.
2015
Persistent link: https://www.econbiz.de/10011313571
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