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Internet marketing
Consumer behaviour
6
Konsumentenverhalten
6
Narrative Methode
6
Narrative method
6
Narrative transportation
3
Online-Marketing
3
Social Web
3
Social web
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storytelling
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Communication
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Kommunikation
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Linguistics
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Linguistik
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Meta-Analyse
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Meta-analysis
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Text
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automated text analysis
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narrative persuasion
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narrative transportation
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Adoption intentions
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Analytical
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Automated text analysis
1
Beziehungsmarketing
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Cognition
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Computerized method
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Computerunterstützung
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Customer satisfaction
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Cyber bullying
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Cyber harassment
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Data security
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Datensicherheit
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Dienstleistungsmarketing
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Digital marketing
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Digitalisierung
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Digitization
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Discourse analysis
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Discourse theory
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Diskurstheorie
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E-commerce
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Laer, Tom van
3
Feiereisen, Stephanie
1
Ruyter, Ko de
1
Visconti, Luca M.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
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ECONIS (ZBW)
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1
Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van
;
Feiereisen, Stephanie
;
Visconti, Luca M.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
Saved in:
2
The means to justify the end : combating cyber harassment in social media
Laer, Tom van
- In:
Journal of business ethics : JOBE
123
(
2014
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10010403972
Saved in:
3
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
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